Using Direct Mail Promotion to Build On-Line Traffic
There are many effective on-line promotion techniques. Everyone?s usingthem. In fact, they are being used so much some are becoming less effective.It?s getting more difficult to break through all the on-line advertisingclutter and build your business.The solution?Direct mail advertising. Direct mail combines the targeting of on-linemarketing with the longevity of off-line marketing. Your mailing list can betargeted to your prospect?s demographics, geographics and interests.
Andbecause mailers are tangible they demand attention ? and can be kept as areminder.Our client?s have had the most success with postcard mailings. Thesemailings have a big impact for a smaller price tag. There?s no envelope toprint, stuff or open. The message is immediately there to capture thereader?s attention.Your mailing can be a one-time event or a series of mailings. In ourexperience a long-term direct mail campaign is the most effective.
Eachsuccessive postcard generates more results because your name and messagebecomes recognized and remembered.Here?s a checklist for developing your next mailing. Read the whole listbefore you begin a direct mail campaign. There are a lot of details tomanage, and you don?t want to miss an important one:1. Selecting A List ? Be sure to choose a reliable source that guaranteesthe list.o Is it targeted to your exact audience by income, gender, location, orinterest?o Will the list broker/source reimburse you for bad addresses?o How often can you use the list? Is it time or use limited?o What is the source of this list? Magazine? Database? Phonebook?Membership?o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?2. Designing A Postcard ? Choose a firm that understands postcard design.Avoid cramming too much in.
If you have a lot to say, break it out over aseries of mailers. o Does it meet postal requirements? o Are you using color and graphics effectively? o Does your headline capture the reader? o Do you tell them what you want them to do? (visit your site!) o Is your message simple and clear?3. Printing A Postcard ? Choose a printer that can show you postcardsamples. These can both serve to show the quality of their work and give youideas for your card.
o Is you printer familiar with postcard printing? o Is it mailable weight? Is the thickness correct?
o Are the dimension right? Does it meet postal codes? o Can the printer meet your deadline? o Should you print extra for future use? What?s the cost?4.
Bulk Mailing - I suggest you use a lettershop to do your mailingpreparation. A lettershop can save you enough money on bulk mailing postageto pay for their services ? and save you hours of labeling and stamping. o Will you use your permit or your lettershop?s? o Are you using labels or imprinting the cards? o What is the bulk rate for this postcard? What?s first class? What willyou do? o When will the postal drop be? When will it arrive in your customer?shands? o Does the piece meet postal code? Is the permit number correct?This is not an exhaustive list, but a fairly thorough one. It should guideyou along the general route and help you avoid the major potholes you couldhit.Remember the old adage: Failing to plan is like planning to fail. There?s alot of planning in a direct mail campaign.
The better prepared you are, thebetter your results will be.When planning a mailing work backwards from the date you want the card toarrive. Add in the time for design, printing, labeling and mailing. Be sureto have a buffer in case any complications arise. You can always as alettershop to hold a mailing a few days. That?s a lot less stressful thanrushing the job and paying for the resulting mistakes.I suggest you choose suppliers that have experience doing postcard mailings.They can help you with all the details.
Or better yet, choose one source tomanage the entire mailing.Track the results of your mailing. You?ll probably find hits will jumpsuddenly, and then trail off over a few days. Try to space your mailing outso that the peaks and trail-offs overlap slightly for maximum results..
Introducing PASSPORT Host Datastream Class Library
Zephyr is pleased to announce the introduction of the PASSPORT Host Datastream Class Library (HDCL), a programmatic integration server that offers developers direct access to the 3270, 5250 and VT datastream (both display and host printer sessions). Using the Zephyr solution with TN3270, TN5250 and VT220 communications, programmers can build advanced host print servers, migrate LUA RUI applications from SNA to IP, which in turn can eliminate the need for IBM and Microsoft SNA gateways, and much more. As an example of the potential use of the Zephyr product, many organizations continue to use host printing, whether from an IBM zSeries mainframe, iSeries AS/400 midrange or UNIX server. Using PASSPORT HDCL, a developer could take a standard IBM 3287 LU 1 or 3 mainframe host printer session and programmatically output the information to multiple formats, including PDF, HTML, fax or file. This requirement can be found in banks, hotels, car rental agencies, hospitals, universities and state...
Introducing PASSPORT Host Datastream Class Library
Photo printer > Introducing PASSPORT Host Datastream Class Library
Fathers Day is the 3rd Sunday in June
Great gift ideas for Dad on Father's Day.
- Personalized crockery - plate, mug or bowl.
This is perfect when the children are young - Why not get the kids to put together a time capsule, with some photos of them with their dad, some other personal items and bury it in the garden
- There are gift experience companies, why not treat dad to drive a sports car or perhaps sky diving?
- Why not get some printable iron on transfers which you can print using your computer and home printer.
- How about baking a cake or some of his favorite biscuits?
- What about a photo album of a frame of photos of dad and the kids
- Name a star after the father - there are a number of online websites who offer this service
- Casting kits are great fun, get the kids to mould their feet or hands and paint them afterwards.
Photo printer > Fathers Day is the 3rd Sunday in June
?Faces of the World?, InsideOut Travel Magazine?s Photo Contest
If you're traveling this holiday season, be sure to load up on film or memory cards because InsideOut Travel Magazine wants your travel shots.The magazine's first travel photo contest took place in June 2004 and it was such a big hit that they're hosting a second one. Some of the best submitted photos were shown in a slide show at one of our Travelers Happy Hour in San Francisco. Winning pictures can be seen at http://www.insideoutmag.com/0704/photowinners.htm"People showed a lot of interest in the photos, it was great because it became a real photo community event" said photo editor Alex Robinson. For InsideOut Travel's second photo contest, Robinson has chosen the theme "Faces of the World."
"I'm looking for portraits and candids of regular people from all over the world in their natural daily life," he said. "I want fellow travelers to show us the faces and expressions of people from all walks...
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Dating and Rating Website for People Tired of Monthly Fees
Shane Coffey the creator of UrateUdate.com got divorced on May 5, 2004. He Started looking for that perfect someone on the dating sites and realized a few things. One, he really didn't need a doctor to tell him how to get his perfect mate. Two, he did not need to pay a monthly fee to get that perfect mate. Three, he was tired of signing up "for free" on most sights to find out that later he could not contact anyone, say anything or meet his perfect mate without paying an "arm and a leg".
Four, he was tired of recieving e-mails all the time trying to get him to purchase "this and that". Or being harrassed to make the plunge, and finally start paying. So Shane set out to create a website where there are no ads, no doctors, site members pay a one time fee and they do not have to worry about being spammed constantly with please pay e-mails.As an incentive and to help people searching for a significant other UrateUdate.com is offering a one time fee of just $39.99 to the first 100...
Dating and Rating Website for People Tired of Monthly Fees
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Printing a Panorama at Home
When you choose to print your photo panorama-style yourself, here are a few suggestions to help you:You can use paper larger than your printer specsThe size of the paper depends on the size of the slot in the printer. For most home printers, this slot is limited to either the letter size width or slightly larger. Nevertheless, you have to take note that the letter size length is not limited though. What one woman did was to buy a paper large than the standard size specified by her printer, then cut the paper so that the shorter part of the paper may be able to go through the slot of her printer, while keeping the longer edge full length.There are also unusual paper sizes available in the market. And then just cut whatever size of paper you like.
However, you have to check first that you can configure your printer settings to a custom paper size, as well as check that you can load the paper into the printer. You can choose the software Adobe Photoshop and JASC PaintShop Pro are...
Printing a Panorama at Home
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